Tom Coughlin, President, Coughlin Associates is a digital storage analyst and business and technology consultant. He has more than 40 years in the data storage industry with engineering and senior management positions at several companies.

An IEEE Life Fellow, Dr. Coughlin has many publications and six patents. He is also the author of Digital Storage in Consumer Electronics: The Essential Guide, which is now in its second edition with Springer. Tom is a regular storage and memory contributor for forbes.com and media and entertainment organizations. Coughlin Associates consults and publishes books and market and technology reports, including The Media and Entertainment Storage Report and an Emerging Memory Report, and puts on digital storage-oriented events.

Tom has served in numerous IEEE volunteer leadership roles, including 2024 President & CEO of IEEE, President of IEEE-USA, Director of IEEE Region 6, Vice President and Board member of the IEEE Consumer Technology Society, Chair of the Santa Clara Valley IEEE Section, and Chair of the Consultants Network of Silicon Valley. He is also active with the Storage Networking Industry Association (SNIA) and the Society of Motion Pictures and Television Engineers (SMPTE).